Develop and implement comprehensive marketing plans and strategies to enhance brand awareness, increase market share, and drive customer engagement.
Conduct market research and analyze consumer trends, competitor activities, and industry developments to identify opportunities for product positioning and differentiation.
Collaborate with cross-functional teams to create and execute captivating marketing campaigns across various channels, including digital marketing, social media, print, and experiential marketing.
Manage the company's social media presence, develop engaging content, and monitor online conversations to build a strong online community and drive customer engagement.
Coordinate with external agencies and vendors for marketing initiatives, including advertising, PR, and event management, ensuring timely and successful execution.
Measure and analyze the effectiveness of marketing campaigns, utilizing key metrics and performance indicators to optimize strategies and achieve marketing goals.
Monitor and manage the marketing budget, ensuring cost-effective allocation of resources while maximizing ROI.
Stay updated with industry trends and emerging marketing techniques to recommend innovative strategies and ideas for continuous improvement.
Bachelor's degree in Marketing, Business Administration, or a related field. A master's degree is a plus.
Proven experience (X years) in marketing, preferably within the food and beverage industry. Experience in the ice cream sector is highly desirable.
Strong understanding of marketing principles, consumer behavior, and market trends.
Demonstrated success in developing and executing marketing campaigns across various channels.
Proficient in digital marketing techniques, including social media management, SEO, SEM, and content marketing.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
Analytical mindset with the ability to interpret data and make data-driven marketing decisions.
Creative thinking and problem-solving skills, with a keen eye for detail.
Fluency in English and Turkish. Knowledge of other languages is a plus.
Join Twisting Scoops and be part of a vibrant team dedicated to delighting ice cream lovers with our irresistible creations. Apply now and let your marketing expertise shine in the world of Turkish ice cream!