Responsibilities:

• Develop and implement comprehensive marketing plans and strategies to enhance brand awareness, increase market share, and drive customer engagement.
• Conduct market research and analyze consumer trends, competitor activities, and industry developments to identify opportunities for product positioning and differentiation.
• Collaborate with cross-functional teams to create and execute captivating marketing campaigns across various channels, including digital marketing, social media, print, and experiential marketing.
• Manage the company's social media presence, develop engaging content, and monitor online conversations to build a strong online community and drive customer engagement.
• Coordinate with external agencies and vendors for marketing initiatives, including advertising, PR, and event management, ensuring timely and successful execution.
• Measure and analyze the effectiveness of marketing campaigns, utilizing key metrics and performance indicators to optimize strategies and achieve marketing goals.
• Monitor and manage the marketing budget, ensuring cost-effective allocation of resources while maximizing ROI.
• Stay updated with industry trends and emerging marketing techniques to recommend innovative strategies and ideas for continuous improvement.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field. A master's degree is a plus.
• Proven experience (X years) in marketing, preferably within the food and beverage industry. Experience in the ice cream sector is highly desirable.
• Strong understanding of marketing principles, consumer behavior, and market trends.
• Demonstrated success in developing and executing marketing campaigns across various channels.
• Proficient in digital marketing techniques, including social media management, SEO, SEM, and content marketing.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Analytical mindset with the ability to interpret data and make data-driven marketing decisions.
• Creative thinking and problem-solving skills, with a keen eye for detail.
• Fluency in English and Turkish. Knowledge of other languages is a plus.
• Join Twisting Scoops and be part of a vibrant team dedicated to delighting ice cream lovers with our irresistible creations. Apply now and let your marketing expertise shine in the world of Turkish ice cream!